About Us

Our Story

Based in Alma, Saguenay-Lac-Saint-Jean and in business since 2008, Equinox Aventure was first launched as an outdoor equipment rental company in 1991. At the time, the company was called Samaho. Indeed, it all started on the shores of Lac-Saint-Jean when 3 young men with an entrepreneurial spirit were renting kayaks, outdoor equipment and a few bicycles. Over the seasons, locals and vacationers had more and more expectations and requests for equipment rentals. This is how the company let their first cyclist go around Lac-Saint-Jean, a Quebecer from Montreal to whom the owner carefully planned the route, offered equipment rental, offered luggage transport and even went as far as to set up the tent and cook the meal for him each evening. That's what we call service! At the end of that journey, Equinox Aventure had a very first satisfied customer.

Since 2015, Equinox aventure has now focused on turnkey self-guided formulas. The company is now an operator of four-season tourism services related to the outdoors and gentle adventures. Our team uses the best playgrounds in the region to develop an interesting and adapted tourist offer, regardless of the season. We have developed various partnerships with the Complexe Touristique la Dam en Terre, the Center du Sport Lac-Saint-Jean, the Auberge des Îles, the Blueberry Trail, the Véloroute du Fjord du Saguenay, the Pointe-Taillon National Park, Alma Tourism, etc. We are affiliated with Tourisme Saguenay-Lac-Saint-Jean and have a presence in many consumer shows, including Bike shows in Quebec City, Montreal, Toronto and New York.

Our Philosophy

Our philosophy is to make you discover the Saguenay-Lac-Saint-Jean region without hassle. With the help of our team, we can provide the service you want: first instance logistical support or simply offer our services to you in complete discretion. Our formula is flexible and designed to offer the greatest possible freedom, through the practice of supervised and safe outdoor activities, for fun.

Mission, Vision and Values

Mission: To offer adventure tourism and ecotourism trips while discovering the Saguenay-Lac-Saint-Jean region, limiting the ecological footprint and optimizing the impact of our activities on the environment, society and the environment's economy.

Vision: To become a benchmark, a model of a local travel agency in the organization and supervision of stays and trips in adventure tourism, ecotourism, responsible and sustainable tourism according to the Global Code of Ethics for Tourism.


  • Authenticity of the welcome;
  • Collaboration and partnerships;
  • Flexibility and adaptation;
  • Security ;
  • Availability;

Our fields of expertise

Equinox Aventure has been able to develop expertise in the regional territory, in particular thanks to the concern for developing regional partnerships and hiring local experts, which makes it possible to develop personalized tours according to clients' wishes.

Fields of expertise: Self-guided four-season outdoor and soft adventure products, more specifically: bicycle trips, rental of bicycle equipment, kayak or canoe trips, rental of non-motorized watercraft, heritage interpretation activities, guided snowmobile excursions, snowmobile trips, etc.

A reliable company

Adventure travel agency

Equinox Aventure holds a general travel agent's license, an adventure tourism travel organizer issued by the Office de la protection du consommateur du Québec. Thus, Equinox Aventure customers are covered by the law on travel agents, in particular by a bond and by the Compensation Fund for Customers of Travel Agents (FICAV). This fund compensates consumers who are deprived of tourist services purchased from a licensed travel agent.

License number 703535

Tourist transporter

Equinox Aventure holds a Quebec transportation permit. As soon as you arrive in our region, Equinox is committed to taking care of you. We take care of transport between your hotel and our rental site. We can also provide personalized transportation from anywhere in Quebec, including airports serving the province.

License number 4-C-000089-001A

Soft adventure producer

Equinox Aventure is a member of the AEQ (Aventure Écotourisme Québec) and offers supervision in line with the safety standards of this organization. In the event of a problem, tourists can directly reach an Equinox Adventure attendant.

More information: AEQ Safety

Member of ARF-Quebec

The Association professionnelle des Réceptifs et des Forfaitistes du Québec ensures the sustainable growth of the Quebec and Canadian tourism industry. In collaboration with the Quebec Ministry of Tourism, ARF-Quebec also implements various funding programs.

Équinox Aventure is eligible for the Explore Québec aerial program which gives access to discounts on the bike package: 5 Day Grand Tour.

We invite you to consult the package concerned for more details.